Education
Graduate of the University of California at Davis, BA Degree 1975
Work Experience
1975-1978 Spectrachrom Graphics, Benicia, CA, Custom Offset Printer
Job Description: Design and Pre-press Preparation
Major Clients: Shell Oil Co., Sunset Designs, Carnation
1978-1980 Albright & Price Design, Lafayette, CA, Design Firm
Job Description: Graphic Designer
Major Clients: Kaiser Permanente HMO’s, John Muir Hospital, Walnut Creek, CA, Peraltan Hospital, Oakland, CA, R.K. Davies Hospital, Oakland, CA, NF Factors Vitamins, Nutraslim Diet
1980 – 1987 Sage Advertising, Billings, MT, Full Service Agency, AAA & PRSA
Job Description: VP/Creative Director
Responsibilities: Over-all management of the agency as well as supervising the Art Production & Traffic Departments. Handled key account projects from creative concept through printed completion. Participated in agency presentations. Reviewed market studies and developed creative strategies for all advertising media.
Major Clients: First Banks of Montana, Yellowstone Park/TW Services, Montana Dakota Utilities, Montana Power Co., Deaconess Medical Center, Montana Innkeepers Assoc.
1988 – 2003 ILX Lightwave Corporation, Manufacturer of Laser Diode Instrumentation worldwide
Job Description: Marketing Communications Manager
Responsibilities: Developed the image of ILX Lightwave through solid corporate identity program. Maintained a high-profile image of the company internationally through:
trade journal advertising in US, Europe & Japan, direct mail, literature fulfillment program, and trade shows. Developed marketing and creative strategies for new product introductions.
Performed an in-house ad agency role which included buying and negotiated media, designed brochures, catalogs, direct mail and trade journal ads. Managed out of house photographers, copywriters and printers. Developed PR programs for new products.
2003-2010 Common Ground Marketing Communications
Job Description: Owner
Develop Marketing Communications Plans for any size business. Focus on gaining an understanding of the business plan or goals of the organization --taking into consideration the market area, product or service being offered, competitor climate and business infrastructure. The outcome is the development of a creative strategy plan to promote a product or service which includes identification of positioining, messaging, key benefits, core idea, support of the core idea, and MarCom Plan. Implementation of the MarCom Plan may include a recommended mix of infrastructure recommendations, development and graphic design for promotional materials, media analysis & placement of advertising, web based tools, PR program, coordination of outsourced projects
Client List:
National & International:
Fancy Flours, ILX Lightwave Corp, Villas Tranquilas, Lattice Materials, Enell Sports Bra, Land Tamer
Regional:
Fire Mountain Forge, Rocky Mountain Vein Clinic, Western Sustainability Exchange, Solomon Bruce Consulting, Rocky Mountain Surgical Solutions, Avri Laser Aesthetics
State and Local:
Gillian Swanson- ERA Landmark, Total Fitness Health Club, Tie The Knot Flyfishing, Char Devine - Perspectives in Fabric, Crystal Finishing, First Choice
Other:
Susan Sigge - Professional Flutist, Transformations Painting 
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